Our Guiding Principles
Our Core Values — 5 Parameters of Sama Homes
Guiding every choice we make, from sustainable materials to artisan support and community empowerment.
1. Sustainability
Every product, from copper bottles to brass cookware, is created with recycled or responsibly sourced materials, low-waste packaging, and processes that reduce carbon footprint. We aim to make conscious choices daily so our children inherit a healthier planet.
2. Quality
Handcrafted by skilled artisans or hand-finished machines, all designs are human-created and built to last generations. Durability and functionality reduce overconsumption while maintaining timeless aesthetics.
3. Community Empowerment
Fair wages, transparent sourcing, and partnerships with artisan families ensure a dignified livelihood. Through our Beyond Illusions initiative, we invest in girl child education, local communities, and the preservation of traditional craftsmanship.
4. Innovation
We blend ancient Ayurvedic wisdom with modern eco-friendly methods to create functional, beautiful homeware. Every collection reflects human creativity rather than computer-generated designs, prioritizing sustainability and conscious living.
5. Future Generations
Our focus is on children, education, and the planet. By making eco-friendly choices accessible and desirable, we nurture a society where mental well-being, Ayurveda, and heritage-inspired living create thriving communities.
How We Apply These Principles
- Use recycled metals, bamboo, iron, and wood across all collections
- Plastic-free, low-waste, and recyclable packaging
- Direct partnerships with artisan families, ensuring fair livelihoods
- Transparent sourcing and product testing for safety and sustainability
- Support communities via Beyond Illusions programs
- Encourage every family to make conscious choices that reduce carbon footprint and waste